Designing a website for your company can appear to be an overwhelming task, especially if you are working from scratch. You want to make your company look as professional as possible and to get across to prospective customers relevant information that is likely to turn them into paying customers. The look and quality of your website is certainly not something to take lightly, because a poor website design can cause more harm than good. These are some tips that you should keep in mind when discussing what you want with a web design agency:

Avoid information overload – Avoid the temptation to cram as much on to every page of your website as you can. Your homepage should only include the information that is most important to communicate to the visitor, such as who your company is, what you do or sell, and why the visitor should deal with you. You can always provide links within the essential text to other more specific information that you feel your potential customers may wish to know about.

Text – Text is the primary way that information will be conveyed to visitors to your website, so you have to make sure that it looks perfect. Black text with white backgrounds is the most popular and preferred formatting, but you can create any combination so long as there is a distinct contrast between the text and background. Fonts like Arial, Verdana, and Times New Roman are the recommended font styles as these are the most easily read styles on computer screens.

Images – You can really make your website stand out from the crowd with the addition of a few good images. However, do not have more pictures than text information on any page as the focus should be on giving information and there is only so much information that you can give with. While using photos that you have taken is a cost effective option, it may be prudent to pay a professional photographer or purchase stock photos as quality is everything in relation to images.

Auto-play music and videos – Music and videos can sometimes enhance the look and feel of a website but for the most part they do not. If you really want to put videos or music on your website, do not make them auto-play; give your visitors the option of whether or not to listen / watch. If you push video and music on visitors to your site, you will not make a good impression on them, and they will be much more likely to quickly leave your website than buy something from you.

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