Highlight all the important keywords and phrases

in your ad copy. You could use bolding, underlining,

different colors, graphic text, italics, symbols, indents

and extra spaces to highlight the important words or

phrases.

Place attention-grabbing pictures above and

within your ad copy. A powerful technique is to use

‘before’ and ‘after’ pictures of changer’ id=’spin_22′ onclick=’ShowSpinOptions(22)’>people using your

merchandise. They will give your target audience a

clearer imagery of what you’re offering. That will help

them theorize themselves getting the benefits of your

product.

Use a headline that catches the attention of your

target audience. You could use many different types

of headlines, free offers, procures, testimonials,

news stories, questions, benefits, warnings, statistics,

features.

Make your ad’s keywords and phrases stand out

by enlarging the text. This technique works wonders

with headlines and sub-headlines. People see them

start because it’s easier for their eyes to focus on.

You could also use different fonts for your headlines

than the rest of your ad copy.

Make your product’s list of benefits and features

stand out by using a symbol in front of each of them.

The symbol could be a dash, noble circle, star, etc.

Also indenting them will help make them stand out.

Each benefit should be written like a headline to get

the readers’ attention and tell them what’s in it for

them.

Change your ads regularly. Your prospects could

get bored beholding the same ad all the time. Statistics

show people usually see the same ad 7 times before

they actually buy. Just change them enough to keep

them from being over-exposed. For example, if your

ad said. “FREE Killer Marketing E-book!”, you

could change it later on to “FREE Sizzling Marketing

E-book!”

to a lesser extent the chances of damaging word-of-mouth

marketing. You’ll forever and a day have customers who are

dissatisfied. Try to please them as much as possible.

You could give them a refund, discount, a free

product, a coupon, a rebate, a compliment, etc. Just

be polite and stay calm if they are angry or frustrated

with your business.

Give people a deadline to order. Tell people if

they order by Sept.15, 2002, they will get a

discount or free bonuses. This will create an urgency

so they don’t put off buying. Another example,

“Order before 8:00 p.m. US/EST and get a second

product of your choice for free!”

Offer people a money-back guarantee. The longer

the guarantee, the more effective it will be. It could

be a 30-day, 60-day, 1 year, or life history guarantee.

You could also offer them double or triple their

money back or a set amount of money back, like

$25. You could also allow them to keep the product

if you can yield to do that, even if they ask for a

refund.

Offer a free on-site repair service for products you

sell. This is convenient for people because they won’t

have to send it away for repairs and they won’t have

to be without the product for a long period of time.

If they have to send the product to you to get

repaired, offer them free shipping.

“The Most Powerful Advertising Medium Ever Invented”
The New York Times

Mobile marketing offers unique targeting abilities that are incomparable to traditional promotion and advertising media and is capturing the attention of marketers worldwide. Adoption rates of multimedia mobile phones are increasing, and more companies understand the hyper-local benefits mobile marketing offers:

• Promote brand awareness through customized messaging and mobile interactivity.
• Drive revenue-boosting behaviors through timely messaging.
• Generate rich opt-in customer profiles, track tastes as they change, and define new market opportunities.
• Conduct timely and relevant market research for improving products and increasing customer loyalty.
• Create ongoing conversations with your target markets.