Conversion Rate Optimization:Suggestions to improve conversion rates

Web Conversion Rate vs Online site Traffic

Conversion rate optimization is usually a term that is quite easily overshadowed by online traffic, PPC, SEO(Search Engine Optimization), etc. But, exactly what is the point of all that site traffic if your website conversion rate is tiny? Mull it over….

Your web site delivers 10,000 page views every month, and has a mere 1% conversion rate. What this means is that only 100 website visitors are purchasing. However, with only 1,000 viewers and a 10% conversion rate, you will have precisely the same total income, referrals, opt-ins, etc. So what does this really mean?
It means the person who just started a site, did some fundamental traffic generating strategies, and got to 1,000 website visitors will be making as much as a huge site who doesn’t have a hint what Conversion Rate Optimization is. And he’s merely getting started!

Check the figures – once he has a solid foundation/conversion rate, then he can put emphasis on traffic with confidence.
With persistence, and knowledge, he gets traffic up to 10,000 per month, like the big boys – but with his conversion rates at 10%… That’s 1000 web visitors buying every month. He demolished his competition by actively playing it smart.

Conversion Rate Optimization: The building blocks of a highly effective web site

There are exact techniques to assure the profits of a website. Obviously, a well designed (and fast loading) website is extremely important and the initial step. Selecting the correct colors, visuals, etc to encourage a visitor to stay is really a project necessitating a lot of research. This will be where the conversion rate optimization begins. It’s the building blocks. Next, you’ll have to get some kind of data to formulate your base website conversion rates. The easiest way is PPC, or some form of paid traffic. Maybe some social marketing might be necessary, just to get that first 1,000 or so. Then starts testing, testing, testing to enhance conversion rates. Honestly, don’t start ranking on Google, or hiring some search engine company. Now I am not stating that it is undesirable to try ranking- I’m only stating your time and efforts and/or money would work best being spent on your conversion optimization and landing page optimization at this stage. People seldom go back to a website they have already disregarded. Do you really wish to burn through hard-earned, targeted website traffic? Please don’t build your house on mud. Build a strong foundation!

Several Do-it-yourself Conversion Rate Optimization Tips to Increase Landing Page Conversion Rate

In lieu of contracting some conversion rate optimization consultant or paying for conversion rate optimization services, here are several quick helpful hints to boosting your conversion rate optimization on your own.

• To start off, fully understand who your customers/target audience are. You may be offering ice to an eskimo and not even be aware of it!
• Design and style any landing page using appropriate colors, graphics, etc that are appealing to your audience
• Programs, including the multivariate testing Google offers will help you test out different things and determine whether it’s most effective (or not) to keep the test
• Learn about Copywriting and be aware of the vocabulary of the website visitors. If folks don’t believe what you are saying – they are long gone!
• Seize the visitor’s interest within 5 seconds of landing on your page. It is a well-known fact that the the vast majority of folks give a website 5 seconds before deciding on whether or not to remain or abandon the site
• That brings us to site load time. If you only have 5 seconds to capture your web site customer’s attention, whilst your web-site takes 4 seconds to come up – there’s almost no chance of making a conversion.
• This tip is obvious, yet not placed as high in importance as it deserves – always keeping an e-mail opt-in list. Invite guests to sign up for your mail list. By doing this if they do not buy now, they might buy later on.

Wrap up on Conversion Rate Optimization and Online Sales Conversion rate

You now appreciate the value of conversion rate optimization. I’ve revealed several high-level ways to increase your conversion rates, in turn increasing sales. There is a bunch of resources in existence. I suggest the following Kindle ebook at Amazon.com: Conversion Rate Optimization Made Easy: Simple Website Optimization Tips To Increase Sales Without Increasing Traffic. You don’t need to have a Kindle – just download the Kindle for PC/Mac or iPad, iPhone, etc (for free). It is inexpensive, and it delivers excellent tips to stop you from unnecessarily losing site visitors – and actually generating some sales with the traffic you’re presently receiving – and will be getting.

I wish you all in increasing your conversion rate optimization!